THE ACCELERATOR PROGRAMME FOR MUSIC MANAGERS

THE ACCELERATOR PROGRAMME FOR MUSIC MANAGERS

THE MUSIC MANAGERS FORUM (MMF) AND YOUTUBE MUSIC ARE DELIGHTED TO ANNOUNCE THAT THE ACCELERATOR PROGRAMME FOR MUSIC MANAGERS WILL RETURN FOR ITS THIRD YEAR IN 2021. APPLY NOW.

As a participant on Accelerator, you will take part in a yearlong training programme with funded travel to attend courses, meetings, mentorship and a conference. There will be additional, optional seminars provided by MMF associates and you will receive all the benefits of MMF membership. You will also be able to benefit from low-cost or free business services from some of our partners.

The ground-breaking Music Managers Accelerator, supported by YouTube MusicArts Council EnglandCreative Scotland and Scottish Music Industry Association, is the world’s first independent funding and professional development programme designed solely for artists, songwriters and producer managers. It aims to increase the number of sustainable full-time management businesses operating in the UK, empowering them to work with a greater range of creative talent. Accelerator is aimed at UK based managers of all genres and provides support, training, and finance.

Managers selected for the programme include representatives for acts such as Jonas AdenJordan MacKampaIDERPuma BlueMoses BoydNafe SmallzJoy Crookes, Vessel, KEYHA/BLU and Dry CleaningListen to our ‘Music Manager Accelerator 2020’ Playlist on YouTubeMusic

The programme includes:

  • up to £15,000 in funding support
  • 12 months of manager-specific education courses covering everything from advanced digital marketing, negotiation techniques, managing mental health, legal skills, business management and income generation.
  • Free or low-cost legal advice, accounting advice and insurance services offered from a range of partners
  • mentorship and masterclasses from world-class managers, agents, promoters and industry leaders
  • funding to attend a music industry conference festivals
  • a Managers leadership retreat

CLICK FOR APPLICATION FORM

OPENS 14TH SEPTEMBER – CLOSES 19TH OCTOBER

 

AIMS OF THE PROGRAMME

GROWTH To strengthen and stimulate UK based music management enterprises and support this growing sector, driving activity, artistic development, and investment.
DIVERSITY To enable a diverse talent pool of next-generation music managers in expanding their economic and cultural footprint within the UK and around the world.
SUPPORT To address investment gaps at key phases of managers’ company and industry development cycles.
SKILLS To develop key skill sets in the management community, through training and mentoring.
RESILIENCE To springboard self-sustainable businesses that can go on to develop multiple artist careers.

ELIGIBILITY CRITERIA

 

 

  • You must be based in the UK
  • You must be currently managing a least one artist, songwriter, DJ or producer. Artists can be based anywhere in the world and of any genre.
  • You must have been working as a manager for at the past least 18 months as a freelancer or a company you own.
  • The creator(s) you work with should have collectively had at least £20,000 in gross income/turnover in total, including known pipeline income in the last the past 12 months
  • Due to the impact of COVID-19 we are asking managers unable to meet this criterion to provide in additional income from the previous 12 months demonstrating a minimum artist income of £20,000.
  • We welcome applications from managers who were previously unsuccessful applicants to the programme and meet the basic criteria.

HOW TO APPLY

The application process is in two stages;

STAGE 1 – Expression of Interest and Video application Open 14th September – 19th October

This stage of the application is intended to give us an overview of you and your work. The application form is available here and you will also need to submit a five-minute video.

APPLICATION FORM

OPENS 14TH SEPTEMBER – CLOSES 19TH OCTOBER

THE FORM: BASIC INFORMATION

  • How long have you been operating as a manager?
  • What are the gross income of your artists’ businesses over the past 12 months and a breakdown in which areas this income has been earned and any net profit made?
  • What is the overall income of the artist/songwriter/producer business in the past 12 months INCLUDING pipeline income?
  • What is the overall income of the artist/songwriter/producer business in the past 12 months EXCLUDING pipeline income?
  • What is the NET income of the artist/songwriter/producer business in the past 12 months?
  • What is your income ONLY from artist management in the past 12 months?
  • What is your income from non-management activities in the past 12 months?
  • What other work do you do besides artist management?
  • Which artists/music creators do you represent and links to the music?

THE FIVE-MINUTE PITCH

  • Your video/sound file must clearly cover the following areas;
  • How long have you been operating as a manager?
  • Tell us a bit about the artists you work with and how you came to work with them?
  • Tell us about an achievement or success you’ve had in the past 12 months
  • Tell us about a time you’ve failed in the past 12 months
  • The reason why you should be an Accelerator Manager and give a brief outline of your plans over the next two years.

Watch some of our previous applicants explain how they applied to the programme.


STAGE 2 – 24-month Business Plan – 16th November 2020

Applicants who are accepted on to Stage 2 will be expected to submit a short 24-month plan (January 2021 – December 2022). More details will be announced soon. For any further information or queries, please email accelerator@themmf.net

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By Bret

THE ACCELERATOR PROGRAMME FOR MUSIC MANAGERS

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